MODS ( SCOOTERIST SUBCULTURE)

Mod (from modernist) is a subculture that originated in London, England, in the late 1950s and peaked in the early-to-mid 1960s.

Significant elements of the mod subculture include fashion (often tailor-made suits); music, including African American soul, Jamaican ska, British beat music, and R&B; and motor scooters. The original mod scene was also associated with amphetamine-fuelled all-night dancing at clubs. From the mid-to-late 1960s and onwards, the mass media often used the term mod in a wider sense to describe anything that was believed to be popular, fashionable, or modern.

There was a mod revival in the United Kingdom in the late 1970s, which was followed by a mod revival in North America in the early 1980s, particularly in Southern California.

he term mod derives from modernist, which was a term used in the 1950s to describe modern jazz musicians and fans.This usage contrasted with the term trad, which described traditional jazz players and fans. The 1959 novel Absolute Beginners by Colin MacInnes describes as a modernist, a young modern jazz fan who dresses in sharp modern Italian clothes. Absolute Beginners may be one of the earliest written examples of the term modernist being used to describe young British style-conscious modern jazz fans. The word modernist in this sense should not be confused with the wider use of the term modernism in the context of literature, art, design and architecture.